Hi, I’m Fer

I'm a Senior Product Designer with over 10 years of experience crafting digital products, yet I still love getting hands-on with design. Throughout my career, I've led design teams and worked as a Principal Designer.

I’ve had the opportunity to work on SaaS platforms, e-commerce solutions, and mobile apps across various industries. Whether in startups or larger companies.

I’ve collaborated with teams in Portugal, Switzerland, the UK, and Spain, helping to bring ideas to life and deliver exceptional user experiences.

Good Design is Good Communication

I like to build design that communicates with humans. Design with affordance, using signifiers and provide feedback to the user are my essentials. I keep this in mind to detach myself from making design that’s only visually appealing but to reach a higher goal and bound with the user, as Don Norman said: “Good design is invisible”.

Passion for Design

I’ve been drawing since I was a kid, graduated in Graphic Design, and started out creating posters and logos for local businesses. But it didn’t take long for me to realize my future was in the digital world. That’s when I co-founded Gorilapp, designing mobile apps and websites for various industries. Along the way, I dove deeper into Product Design, expanding my skills in UX and Analytics while staying true to my passion for design. I’ve also picked up new tools and skills like 3D modelling, videogame design, and video editing—sometimes for work, sometimes just for fun.

  • "I highly recommend Fernando, who made a significant impact during his time at Amp X. His calm and confident approach, combined with his extensive experience, greatly enhanced our product designs. Fernando excelled at conducting user research and audits, leading to vital improvements in our features."

    Nicola Di Marco, Head of Design at AmpX

  • "It was an absolute pleasure working with Fernando Escolano. He is an exceptional professional with a fantastic collaborative spirit, always willing to lend a helping hand."

    Hugo Silva, Head of UX at NOS

  • "His attitude towards colleagues, work, analytical and synthesis skills, and his incredible design talent make him a key asset to any team. He’s highly versatile, both in design and frontend development, and always ready to take on new challenges."

    Fran Garcia, CEO at Inhours